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Capability 04

Tracking you can trust. Insight you can act on.

Most analytics setups are incomplete, inconsistent or non-compliant. We implement GA4, Google Tag Manager, Search Console and consent mode correctly, connect them in live dashboards, and use our proprietary analytics platform to detect and resolve issues continuously.

When to call us

Signs you need Analytics & Data.

  • 01Analytics numbers do not match reality — or each other.
  • 02Cookie consent is missing, broken or blocking measurement.
  • 03Reporting is manual, slow and nobody trusts it.

What we deliver

Analytics, Tracking & Data

  • GA4 implementation & audits

    Clean Google Analytics 4 properties with meaningful events, conversions and audiences — or a full audit of your existing setup.

  • Google Tag Manager

    Structured, documented GTM containers with server-side tagging where it adds value.

  • Consent mode & cookie compliance

    Cookie consent banners and Google Consent Mode v2 configured to meet GDPR requirements without losing measurement.

  • Search Console & search data

    Search Console setup, indexing monitoring and search performance analysis combined with analytics data.

  • Live dashboards & BI

    Real-time dashboards that combine analytics, search, advertising and business data in one view.

  • Analysis & CRO

    Funnel analysis, experimentation and conversion rate optimisation that turn insight into revenue.

Outcomes we work towards

Outcomes

  • Accurate, compliant tracking
  • Live dashboards instead of manual reports
  • Issues found before they cost money

Specific targets are agreed with each client during discovery and measured after launch.

How we deliver

  1. 01

    Discover

    We understand the business goal, the people involved and the constraints before proposing any technology.

  2. 02

    Architect

    We design the solution — architecture, data, integrations, security and user experience — and agree a realistic plan.

  3. 03

    Build

    We deliver in short, visible iterations with working software at each step, automated testing and regular reviews.

  4. 04

    Evolve

    After launch we measure, support and improve — so the solution keeps creating value as the business grows.

Connected capabilities

Applied in: E-commerce & Retail

FAQ

Questions we hear about Analytics & Data.

What is Google Consent Mode v2 and do I need it?

Consent Mode v2 tells Google tags whether a visitor has agreed to analytics and advertising storage. For websites with visitors from the EU and EEA it is required to keep using Google advertising features and to measure compliantly.

Can you audit our existing GA4 and GTM setup?

Yes. We review data quality, events, conversions, consent configuration and tag governance, then deliver a prioritised list of fixes — and can implement them.

What is a live analytics dashboard?

A continuously updated view that combines sources such as GA4, Search Console, advertising platforms and consent status, so you can see performance and problems without building reports manually.

Let’s talk about Analytics & Data.

Tell us about your idea, challenge or project. We will come back with clear questions, an honest view of what it takes and how we would approach it.